A house went up in flames in East Redding Wednesday morning. The bright blue house at 2550 Victor Avenue just south of Cypress Avenue was reported on fire shortly after 9:30AM. The fire produced a massive plume of reeking smoke. The house was a complete loss. It's value is not known. The cause is under investigation. Though the house was vacant, people at neighboring businesses said it was frequented by transients and squatters. Victor Avenue was blocked for a few hours.